Most Popular Team in Chicago

First the Sox top the Cubs in TV viewers, now comes data that shows the White Sox are the most popular team in Chicago.

Chicago Tribune:

The latest poll conducted by Scarborough Research, a syndicated firm used by numerous professional sports teams, reveals that 57 percent of Chicago consumers watched a Sox game on television, attended a game or listened to one on radio from September 2005 through August 2006.

That tops the Bears, who came in at 56 percent, and the Cubs, who recorded 55 percent.

The Scarborough poll measured interest among 4,281 consumers throughout the area. In the previous period from March 2005 through February 2006, the Bears and Cubs led at 56 percent with the Sox at 53 percent.

...the Sox will take it, even if it is a case of one-and-done. Also, it should be noted that the Sox prevailed during a period that included a 2005 Bears season extending into the playoffs.