U.S. Open (the tennis one)

Could the U.S. (Tennis) Open be played at any worse a time during the summer? The tournament always kicks off during Labor Day weekend, meaning that by the time it gets to the point where the one guy you know is playing another guy whom also know of, you're back at work or school. This thing will creep along during the week, only to reappear on most of our radar screens on Saturday or Sunday (and that is probably only if it is raining outside). I'm not sure if anything can be done about this, but it just doesn't seem like this is an ideal arrangement for growing the game.