Sunday, February 04, 2007

Spaulding Law: Super Bowl Ads

If you're going to spend $2.5 million on a Super Bowl ad, shouldn't you have to actually create a "new" ad? I don't want to see a $2.5 million re-run. Yes, I'm talking to you T-Mobile Wade/Barkley commercial.

Therefore, effective next year's Super Bowl, all advertisers must create new content in order to be eligible to run an ad during the game. Spaulding Law.

1 comment:

Me said...

Agreed, although it sadly was one of the better commercials this year. A dissapointing showing fomr Madison Ave.