Wednesday, May 09, 2007

Be Happy, Be Creative

Technology Review:

In multiple studies, [Alice] Isen, a professor of psychology and S. C. Johnson Professor of Marketing at Cornell University, made subjects feel happy through a number of means, including gifts of candy and words or pictures with pleasant associations. The subjects were then asked to perform tasks that measure creativity; over the course of 20 years, Isen and her colleagues regularly found that subjects exhibited much more creativity when they were in a good mood.
Interesting. Maybe fuddy-duddy workplaces should see how a little bit of happiness (and humor) could increase productivity. Perhaps David Brent was right...

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