This Vomit Brought to You By...

Advertising is all about creating associations between images, feelings and emotions related to a product or brand. So who wouldn't want to have their most vivid memory about a brand tied to vomiting at 30,000 feet?

From the Associated Press:

PHOENIX (AP) — US Airways wants to make the most out of a nauseating situation. The Tempe, Ariz.-based airline plans to sell advertisements on its air-sickness bags — those pint-sized expandable envelopes tucked between the in-flight magazines and safety cards.

"They're in every back seat pocket," said spokesman Phil Gee. "We figure while it's there, why don't we make it multipurpose?"

Passengers should see the new, commercialized sickness bags in September, he said.

..."Little things like that work," said Michael Boyd, president of the Boyd Group, an aviation consulting group in Evergreen, Colo. "Barf bags have a lot of shelf life — people aren't barfing as much in planes as they used to."

Honey, you wouldn't believe it...my TGI Friday's potato skins weren't sitting well when we hit turbulence over Little Rock, so I picked up the air sick bag and found out that that we can get a credit card that earns us airline miles with no annual fee! The brand of the card? Uh, well, I threw the bag out when I got off the plane...